5.0 out of 5 stars Best toner I’ve used!

2026-02-26    -Robin W

Best purple toner I’ve ever used! Great scent as well!

1.0 out of 5 stars Size matters

2025-12-24    -HCH

As for purple shampoo this is not the best. The deposit of color was uneven, but it left my hair soft.The size is ridiculously small for $7. It's a travel size. Two washes at most. Too expensive!

5.0 out of 5 stars Natural graying

2026-01-19    -Michelle

This shampoo works well when letting your hair gray naturally.

3.0 out of 5 stars I'm not sure

2026-02-11    -Sara

I was only able to get two uses out of this bottle, so I don't feel like I can give an adequate review. I have used purple shampoos in the past, but they also have a follow-up with a conditioner. There wasn't one in this case.Also, the instructions are incredibly small. I can see well close up, but I think the color of the text and the color of the bottle made it too hard to read. I wasn't sure if I was to leave the shampoo in for a couple of minutes or rinse it right away. Technically, I got three uses out of the bottle because I had to wash twice the first time. As a brand, I really like their products. This shampoo smelled like I was in a salon, too.I'm sorry, I can't really add much more information. I did notice a slight change - less brassy and yellowish and returning to a decent color, but I think it would take another week or two. My hair is a mess as it is coming out of red and going to a color remover. I am hoping to put my own color back in a month or two. For now, while I work on the little bit of red still in it, I am trying to keep the bleached hair underneath to be as pretty as possible. It's my fault because I knew I should use my other shampoo first, but I became too excited and had to waste a use. I wish the bottle was about 7oz.

5.0 out of 5 stars Great shampoo

2026-01-14    -Zorina B

Great shampoo

2.0 out of 5 stars TINY BOTTLE size of a bottle of nail polish

2026-01-01    -Charlie love

Does work well but is a tint bottle

Gross product! Wouldn’t rinse out if my hair!

2026-01-09    -Never got this item. It wasn’t delivered.

GROSS! Wouldn’t rinse out of my hair, even after several showers and even a couple baths. Gross and made my hair so slimey!

4.0 out of 5 stars Clean purple shampoo to combat brassiness

2026-03-04    -AZreviewer

I dye my hair on a regular basis and brassiness has always been an issue. I have used other purple shampoo before, and this one was new to me. I got a few uses out of this and did notice that my hair was less brassy. Make sure to use a deeply moisturizing hair conditioner as part of your routine though to combat any dryness that occurs from dyeing your hair and using purple shampoo. I liked the size of this a lot for travel.

5.0 out of 5 stars Excellent!

2026-01-26    -Laurie Roberts

It really brightens up my blonde hair and takes away some of the brassiness at the same time. Smells good too!

5.0 out of 5 stars Natural graying

2026-02-14    -Michelle

This shampoo works well when letting your hair gray naturally.