7-DAY is the perfect daily shampoo for any hair type. Give your hair luscious shine, body, strength, and moisture without stripping away natural oils so you can stay fresh without sacrificing anything. This ultra-lightweight formula is enriched with nourishing ingredients like biotin and a patented color-locking amino acid blend. Gentle enough for even the most sensitive scalps, 7-DAY shampoo is your new go-to for any day. Our luxury hair products are created for professionals and what is most important to them: touchable, naturally beautiful hair, and products that truly perform. With SEVEN, you can expect high shine shampoos, conditioners that moisturize and repair, and styling products that add volume with glossy dimension. SEVEN is committed to the highest luxury beauty standards. That starts with being clear about what is in our products. We use more than 70 natural ingredients, including oils, botanicals, and antioxidants to give you hair that looks and feels healthy and weightless. SEVEN haircare is committed to giving you the luxury treatment your hair deserves. Details matter, including sultry fragrances that gently linger while never overpowering your experience. Driven to excellence by stylists in our thriving salon, SEVEN haircare marries the highest-grade natural ingredients with modern technology to give you gorgeous, healthy, wearable hair––every day.