is the leading Italian brand in the professional hair treatment sector. Inspired by its own values - Italian dynamism, innovation and openness to diversity - shares skills and results with a clear goal: to make the daily beauty experience a source of pleasure and happiness for everyone. So that people feel good as well as beautiful. For more than 30 years, has been offering professional hair treatment products. Starting from a beauty secret kept by nature, we created the original Linseed formula for very bright hair. Today, our constantly evolving formulas respond to the new needs of hair: and always bright color, protection from pollution and climatic factors. With you create your idea of beauty, it’s all in your hands. The new styling line that facilitates, finishes your look, and gives control and protection to the hair fiber. Unleash your personality and turn styling into a unique and enjoyable moment. meets all your styling needs, at home or in the salon, while prioritizing hair health. Unleash your individuality and make styling a unique and enjoyable experience. For over 10 years, Alfaparf Milano Professional keratin treatments have been a reference for hairstylists all over the world. is the new prestigious range of maintenance products for keratin treatments. Innovative and high-performance formulas which, thanks to Kera-Protection Complex & Babassu Oil, provide smooth, defined, soft and silky hair, prolonging the results of the salon treatment. Leveraging over 40 years of experience in professional salon solutions, offers a diverse collection of hair care products formulated with global-minded flexibility, to amp up color, shape, care, and styling. High-performance formulas are tailored to specific hair needs. Our salon-grade standards amplify who you are, how you feel, and all your hair can be. The new professional range of clean, vegan, and sustainable hair care products from Alfaparf Milano Professional. brings a transparent and responsible idea of beauty to the industry. Made in Italy, our products provide astounding results all while taking care of the hair, the people, and the planet. Together we can make a difference for a better future. A thickening and volumizing conditioner that detangles, softens, and nourishes the hair. The replenishing hair treatment adds body and volume. The hair fiber regains thickness and vitality, for a youthful and healthy appearance. The professional hair product is specially formulated for aging and thin hair. Your hair will be fuller looking, thick and revitalized. It is gentle on the scalp and to the hair and hair color. The Semi di Lino Density products contain five unique active ingredient complexes that protect and revitalize hair: The Filler Complex contains amino acids and peptides which act to plump and give thickness to thin hair which has lost its natural body. The amino acids penetrate inside the hair fiber, nourishing and reinforcing the structure so that the hair can regain a healthy appearance. The peptide creates a barrier effect to protect the hair and the antioxidant properties promote the well-being of the scalp for younger-looking hair. The Climate-Proof Complex provides a protective barrier, keeps hair hydrated and protects it from climate conditions due to humidity and temperature. It gives hair a silky feel, 7-day non-stop hydration and 72-hours of frizz control, even at 98% humidity. Protects the hair fiber from pollutants and heavy metals by carrying out a film-forming action. A flax seed extract that gives extraordinary long-lasting shine. A UV filter, antioxidant and high-performing formula for protection of cosmetic color.